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Case Auctions
Live Auction

2024 Winter Fine Art, Antiques & Jewelry (Day 1)

Sat, Jan 27, 2024 09:00AM EST
Lot 455

Paul Rand IBM Rebus Poster

Estimate: $1,800 - $2,000

Bid Increments

Price Bid Increment
$0 $10
$100 $25
$500 $50
$1,000 $100
$3,000 $200
$5,000 $500
$10,000 $1,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000
IBM rebus poster, designed by Paul Rand (American, 1914–1996) in 1981 and published in 1982, this version reissued in 1991 with artist's signature in the plate and copyright information lower left corner. Housed in a black metal frame. Sight: 35 1/8" H x 23 5/8" W. Framed: 36 1/2" H x 24 1/2" W. Note: IBM first hired Paul Rand in 1956 to redesign their corporate logo; he redesigned their logo at least twice more over the next three decades. This rebus version of the IBM logo was first designed in 1981 and - despite initial negative feedback from some IBM managers - became one of the most recognizable and acclaimed corporate branding images of the 20th century. IBM reissued this poster ten years later (minus the original explanatory text of the 1981 version).

Condition

Poster and frame overall very good condition.

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Bank: Pinnacle Bank
150 Third Avenue South, Suite 900
Nashville, TN 37201
Phone # (865) 766-3000
Swift Code: PNFPUS44
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4310 Papermill Drive
Knoxville, TN 37909
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The estate of Gary R. Haynes.